To say this song is fast gaining momentum is an understatement.
The internet, airwaves and apparently lives have been taken over by the song ‘baby’ by Jeboy, a beautiful love song that details the deep love a young man has for his woman and his willingness to go the extra mile just to keep that love.
Nigerian singer Mr Eazi brought this magic of an artiste known as Joeboy to our consciousness and we all just must be grateful to him. Recall in June, the Lagos to London act announced that he would be launching his The Eazi Sound Foundation — a foundation with the sole goal of empowering emerging African artists. On his reason for starting the empawa programme, Eazi told Okay Africa that;
The thing for me is, first off, my first video that made me have that buzz in the UK was a song called “Pipi Dance.” The viral video we shot was gifted to me by six friends of mine, we paid £300. I knew nothing about it until it was done, they just handed it over to me. The “Skin Tight” video cost me like 1000 [Ghanaian] cedis, and that’s because the video director thought that the record was dope at a time when I didn’t want to be an artist as a career, so he wanted to push me.
The place we shot the video, they gave us rooms for free, they fed us for free. They let us shoot there, so I was just like okay, I’m gonna give back. So I’ve been low-key funding videos for artists like in the spirit of that, both in Nigeria and Ghana. One of the guys I shot a video for, he got nominated at the BET Awards this year. He is an artist called Kwesi Arthur, I had even forgotten I paid for the video until he put it up on Twitter. I just said ‘you know what, I think maybe it’s time to frame this thing.’ I’ve always wanted to do something similar that is basically incubator-style for music, like I did when I was in Phone Trader. I’ve always had the idea of trying that for music so I decided to just put it together to mix the charity with the incubator-style. The top 10 artists from the 100 I’m shooting for, I’m gonna take them to South Africa for a camp where they would learn and make music.
If you go online, you’ll see a video of where I am teaching lessons to investors. Instead of them doing that pitch, what they would do is to create something within that period and then maybe I would further invest in one or two of them. This is not invest to in them as per sign them, but like an investor investing in a business, but not more than 20 percent equity. So it’s like my charity meets my incubator for music. It’s the best of both worlds.
On August 1st, 2018, the foundation introduced the first of its 99 acts, Joeboy.
Joeboy, an amazing Nigerian singer, wowed many when he covered a couple of songs to include Mr Eazi’s 2017 hit and “Pour Me Water.” Not stopping there, this talented young man went on to feature on a couple of other songs with upcoming acts such as himself and reportedly also won a music competition before finally getting his big break.
Joeboy’s Baby did a good job sweeping us off of our feet reminding us that the industry is still capable of churning out amazing love songs that are devoid of the objectification of women. Joeboy did a good job with this, in my opinion, high stake love tune swimming the area of being too cheesy or downright goofy effortlessly and beautifully. From the chorus, down to the heartfelt plea, promises and even the video, this song should be a must listen and watch for everyone.
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