How do you intend to run your small business into making high sales growth?
Firstly, let us focus on the keyword “Social Selling”.
What Is Social Selling?
Social selling could be defined as the process of developing relationships as part of the sales process which in this century could be done via the use of social media platforms such as Twitter, Facebook, Instagram, Whatsapp, Linkedin etc.
It could also be directly connected to “Digital marketing” as they both could be seen as same as they focus on achieving same goal via the online media platforms.
Social Selling on LinkedIn for Small Businesses.
Singling this major platform out amongst the previously mentioned social medias involved with social selling, Linkedin has a special and dominant role to play when it comes to social selling as it is considered the most effective social media platform for B2B lead generation.
Linkedin could boast of;
- Over half of the world population spread over 250 countries.
- Traffic drive when compared to other social media platforms is higher.
- More serious and interested clients.
- High level ratings from executives compared to other social media platforms.
The key purpose of Linkedin as the best of suggestions amongst others is the fact that it is so well designed to enable easy ways to connecting with prospective clients who would be interested in whatever you have to sell on here.
4 Steps to an Effective Social Selling Plan For Small Businesses.
I would list out four possible steps that are effective towards a social selling plan for your small business. They are;
This is a double sided step which involves first of all looking for prospects and secondly, making it possibly easy to locate you.
It would require a complete profile with simple usernames so a client doesn’t find it hard in discovering your sales page. Usernames used are also vital to prospective clients as a name could possibly show how serious what you deal is.
Contact Clients First:
This process starts with your initial connection request. You must make sure that the connection request is personalized, telling people why they should connect with you. Do not spam clients as it could get your account blocked but rather give a genuine reason on what your intent of connecting is about. This way, you make the client interested and willing to hear more of what you have to sell.
This step is quite compulsory. Do not be seen as the seller who cares only about what he has to sell off but rather create a relationship and bond with your clients. That way, they feel comfortable and relaxed when having a conversation with you.
Show that you care about their well-being and not just all about the money you expect from selling off.
“The content of your messages will depend greatly on your industry and goals, but should NOT include anything that could be perceived as sales materials or a sales pitch of any sort!
Many people make the mistake of trying to sell or pitch their product or services right away. Don’t do that because it’s the fastest way to destroy a potential relationship”.
Level Up The Relationship:
This simply means taking your client off-line. Never lose sight of this step as it could lead you possibly to losing a potential client which could be caused by maybe account hack or lost password or the likes.
Now that a bind has been made with the prospective client, it is advisable to get the clients email or contact details and not depend solely on the social media platform.
Create a Daily Social Selling Practice
The key factor in any successful social selling plan is consistency. Decide on a specific number of prospects that you will connect with each day and remain consistent.
P.S: Always remember that if you are not building relationships and helping your prospects, someone else will and possibility of having that client pass you by is high.