Is TikTok Becoming The New Social Media Boss?

Every now and then, we see new social media apps spring up with the promise of becoming the next big thing. However, most have failed to live up to this expectation. Except for Vine – which doesn’t exist anymore, other social media apps like ‘Ello’, ‘Meerkat’ and ‘Peach’ have failed to even begin to scratch the surface of challenging bigger apps like Facebook or Twitter. However, TikTok gives a whole different vibe.

The platform which is owned by Chinese corporation, ByteDance, is quickly becoming widely accepted among users all over the world. TikTok seems to have come in to fill the void left by the untimely demise of Vine. The app offers exciting features to the western world, after trying them and getting accepted first among its large Chinese userbase.

It seems everywhere you look now, people are posting videos and clips via TikTok, even though the platform offers something similar to the already available ‘Stories’ tools on other apps. And its ststs are also staggering too. According to reports, TikTok now has over 1 billion downloads with nearly 400 million of those coming in this year alone. Imagine that! TikTok seems to be growing even faster than the acclaimed ‘fastest growing social media app’, Instagram.

Also, reports have shown that since its break out in the U.S market, TikTok has held its own among the top brands there. Users were recorded to have spent an average time of 46 minutes on the app daily, and compared to the 49.5 minutes for Snapchat and 53 minutes recorded for Instagram, TikTok didn’t do bad at all.

As its owners plan to monetize the app now, I can’t help but think, Is TikTok gradually becoming the new social media boss on the block? And will it ever break into the Nigerian social media scene? Let’s wait and see.

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