Business in Nigeria is not something to take slightly especially where you have much competition. These tips would help you get ahead of your competitors.
1. Make sure you have a good brand image
Having a good brand image is crucial in the development of a business. If you would like to make yourself known, you should have a solid branding and it is must, and luckily, you don’t have to spend a fortune to do so! Then create beautiful visuals for your business cards, promotional items and banners. Make sure that everything is properly coordinated.
2. Get involved in your community
A presence in your community will greatly increase your visibility. Support a cause that is close to your heart or create an event that raises money for someone in need. Even the smallest things can make a big different and that visibility will give you a positive image within your community.1
3. Competitive intelligence
Have you ever heard of competitive intelligence? Its purpose is to research, analyze and exploit information about your company, your competitors and your sector of activity, with the aim of increasing productivity and competitiveness. It can be very effective, especially in a world where changes and developments are constant and progressive.
4. Use social platforms
Do we really need to tell you about the importance of creating business accounts on social networks? Be sure to choose wisely which platform you wish to appear on, and then properly use them. Do not forget that many will use it as a support for their technical questions. Answer all questions and suggestions from your customers and communicate with original and interesting people.
5. Set up a reward system
Your satisfied customers will be your best brand ambassadors, and you must reward loyalty! There are several kinds of reward systems, whether it’s sponsorship, ex, offer a discount whenever a client refers you to another, or you offer your customers discounts or gifts after X numbers of purchases. Be careful: Offer only gifts / discounts that are proportional to expenses. You want to retain your customers but you do not want to lose too much money in the process.
6. Do not underestimate the power of advertising
Sometimes you have to spend a few naira before you start earning some. Advertising is going through an incredible evolution: before there were radio, television and newspapers, today, we find mostly Internet and social media ads. Plan a budget for advertising: for example, Ad-words or Facebook, that will increase your visibility and make yourself known to your target audience.
7. Surround yourself with people who will grow your business
When you are a small business, it is even more important to know how to surround yourself with people. Hire trustworthy people that will be positive and will reflect a good image. Also, create partnerships that will be constructive to the development of your business.
All these are something you could do without spending much money. You can make researches about how it works and how it can help you business. 2019 is going to be your year! Do you like what you have read? Comment in the box below.
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